Het Parool - Commercial

Het Parool
Fiets de Stad uit
Het Parool - Campaign
To celebrate spring we developed a special campaign for local Amsterdam newspaper: Het Parool. The campaign focussed on getting Amsterdam city people to bike into the countryside. Free bike routes where given away with the Saturday edition of the newspaper during a periode of 12 weeks.
It was a great succes!

Description

Readers of newspaper Het Parool were given free cycle routes and a chance to win a one of a kind bicycle. It stimulated people to take their own bike out for a ride outside Amsterdam, into the countryside.

Fields

Motion Graphics, Animation

Date

2011

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