The rebrand of all the Sport programs is a modernization of the authority of the NOS in the field of sports from soccer to athletics, skating, cycling and so on. The packages of the main sport programs ‘Studio Sport’ and ‘Studio Voetbal’ are full of energy and activity that’s breathing sports. For ‘Studio Sport’ we built on the idea of different sports visualized through light lines that almost literally enlighten the energy of the sports involved. It’s a relay race of a variety of sports. For the soccer program ‘Studio Voetbal’ we built on the idea of a soccer stadium visualized through it’s materials and shapes. As for ‘Studio Sport’ as well as for ‘Studio Voetbal’ the visualization through the light lines and the stadium shapes and materials build up the red O again.