For the international television program ‘’MADE - Your Business Magazine’’ we created a new design, music and graphic system in four languages. MADE is broadcast in 161 countries around the world by the German public broadcaster Deutsche Welle.
When you have MADE it, magazines will write about you. MADE showcases successful entrepreneurs who are redefining the workplace and examines the risks and benefits of digitalisation and disruptive innovation. To stay innovative you need to embrace disruption and to stay internationally recognisable as an business platform you need to make a bold move.
That is why we created a bold and contemporary design for MADE. The new look is that of a modern business magazine. The design is focused on the strong word mark: 'MADE'. Colourful graphics are used to create visual statements around themes. The music emphasises on the disruptive feel of the show.
The overall result is a distinctive look that is appealing for people who like to be informed about business topics and aim to be successful in a world that changes rapidly. Broadcasting in four languages and 161 countries the new design will go worldwide.
The music we produced for MADE represents the typical beat for entrepreneurs: an electro track with a slow cool beat, enhancing the proud yet fun impact of the people shown in MADE.
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