For German Public Broadcaster Deutsche Welle we redesigned it’s popular health program In Good Shape. This programme focusses mainly on young women.
In Good Shape is just like your friendly, trustworthy companion. It's like a wise and patient friend, like someone who always gives you the best advice and offers insights into the issues and topics that matter to you.
The aim of the redesign is to create a more digital feel for the programme and a better online viewing experience, as a large percentage of the audience watches the programme on their mobile phones. The design system developed by CapeRock provides an ease and digital feel as if you are swiping through the content. The viewing experience feels like using an app.
The design language is based on the use of Circles and Squares to enhance the factual and balanced feel of the programme. The Circles represent unity, commitment, harmony and protection, while the Squares stand for honesty, solidity and stability.
