Refreshed Brand Identity for Scapino Ballet Rotterdam

Refreshed Brand Identity for Scapino Ballet Rotterdam

Scapino Ballet Rotterdam will kick off the new cultural season with their show Casablanca, which is inspired on the movie classic of the same name. With the launch of this new show Scapino Ballet Rotterdam also introduces its refreshed brand identity.

At the end of last year we have started to work together with the Scapino Team on creating and developing its new look. The rhythm of dance and the strong expression of dance has inspired us to develop this identity. The different colours, the symbols, the brush strokes, the handwritten type all enhance the feel of human emotion and storytelling through dance.

The broad design toolkit of elements and backgrounds that we developed, offers a dynamic brand identity that works across all media. In the next few months the new website design will be finalised to complete this rebrand.

We are very proud on the nice and close collaboration and on our contribution to the Dutch dance culture in this way. Special thanks to Michael Vogel for the trust in our creativity and for the very pleasant relationship.

Check out the new identity of Scapino Ballet Rotterdam and directly buy your tickets for Casablanca!

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