The new design of SRF News launched with the Sonic Design from CapeRock, which we are extremely proud of.
Since 2011 we have integrated Sonic Design and Music as a service into our agency and steadily developed this creative discipline. Today we work with a selective group of top-class composers, with whom we work on high-end music and sound for brands.
For SRF News we composed a song defining hope and togetherness, and a view to what tomorrow brings. SRF empowers the people in Switzerland by providing them with information, context and orientation to form their own opinion so they become active and informed members of the society. SRF has redesigned its News to enhance its presence in the digital world and to create a stronger appeal and relevance to reach a younger audience.
For SRF News we created and delivered specific audio packages for 10 different programs as well as for Radio and digital formats, with SRF tagesschau being the main news show from SRF.
Hereby we want to thank Alex Hefter, Severine Brugger, Cordula Gieriet, Dominic Daeppen, Jürg Steudler (from Regardez) for the very nice, close and fruitful collaboration.