AT5

AT5 is Amsterdam’s local News Channel. The channel has a lot of heritage and clearly focusses on Amsterdam. To show the essence of AT5, we created a visual language with a large A as the visual property. The large A has become the central part of all communication. With the shape of the A we created the channel identity, flow and navigation. The combination of movement, colours and images provides a strong city magazine vibe that belongs to a capital as Amsterdam and unites the brand over multiple platforms.

AT5 is Amsterdam’s local News Channel. The channel has a lot of heritage and clearly focusses on Amsterdam. To show the essence of AT5, we created a visual language with a large A as the visual property. The large A has become the central part of all communication. With the shape of the A we created the channel identity, flow and navigation. The combination of movement, colours and images provides a strong city magazine vibe that belongs to a capital as Amsterdam and unites the brand over multiple platforms.

AT5 Logos design channel branding tv television dutch
AT5 design channel branding tv television dutch opener idents leaders closer bumper broadcastAT5 design channel branding tv television dutch opener idents leaders closer bumper broadcast
AT5 design channel branding tv television dutch broadcast titel thirds
AT5 design channel branding tv television dutch broadcast titel thirds
AT5 weather design channel branding tv television dutch broadcast titel thirds

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