A fresh look for lifestyle content platform Jani.be from SBS Belgium
Jani.be is a content platform about lifestyle, fashion, beauty, relationships, celebs, that builds on the personality of Flanders famous stylist and TV celebrity Jani Kazaltzis.
Giving personality to a personal brand. It's the unique character of Jani, his openness, purity and sincerity, that we expressed in the brand identity. We applied the identity to content packaging, web and app, social channels.
The design focuses on increasing visibility of the video content on all the digital channels. The colours, shapes, type and motion break through the stream of content that is seen on all digital and social channels.
In addition to Jani's own content, the content offer will be expanded heavily with new formats to strengthen the online position of Jani.be and SBS Belgium.