Joe is a radio station that is standing close to its audience, following the rhythm of listener’s every day. It offers a musical source of inspiration and provides all the in’s-and-outs about music, songs and artists. Joe connects to music loving people with a playlist that varies from the greatest hits ever to todays instant classics.
At the center of the brand lies the passion for music. The new logo of Joe is based on a series of circles. These circles can be seen as a visual nod toward vinyl records and sound waves as well as a way to transit or broadcast, just like a radio beacon. The new design of Joe enables the radio station to give artists a prominent place in its logo. The inner circle of the ‘’O’’ is the spotlight in which artists are placed. The lemon lime green makes Joe stand-out in the market place and links back to the brand’s heritage.
The round shapes offer the opportunity for Joe to use its new design in a creative way on multiple channels: offline as well as online.