Nelonen Media | Nelonen
The Magic of Big Entertainment

A new visual identity to change the perception of Nelonen across Finland

We created a modern illuminating identity inspired by the Northern Lights, to help Nelonen transform into the largest media entertainment brand of Finland. The design is based on the creative concept ‘’The Magic of Big Entertainment’’ and shows colourful light, shed on big entertaining content. The colourscapes highlight the contrast between light and dark, synonymous to the rich contrasts within Finnish society.

Visual Strategy
Identity Design
On-Air Design
Multi-Channel Design
Collateral Design
Music & Sound

The Magic of Big Entertainment

Nelonen reveals the magic of big entertainment: amplifying the wonder and mystery of each and everything it touches

An enchanting and vibrant identity

We created a new brandmark that is bold, modern and iconic. We used various colourways and gradients throughout the on-screen package and ident treatment. This establishes a flexible toolkit which is fresher, accessible and more dynamic. It's driven by a clean and confident graphic language, complemented by strong and emotive imagery.

"Nelonen has a fresh and contemporary look. It includes a subtle nod towards our VOD service Ruutu, as the brands now appear and work in unison. The graphical identity is based on the notion of light and its glow; the warmth is almost a tangible element."

Heini Häyrinen, Senior Vice President Marketing at Nelonen

The Sound of Wonder

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