The Dutch media landscape is highly competitive with many national and international media companies fighting for attention. To be successful you have to stand out. It is time to establish clear expectations and relevance for your audience, with a brand system that allows you to offer content in a distinct way.
Fuelled by the ambition to become one of the Top 5 television channels in the Netherlands, Talpa Network decided to redesign the Net5 brand. The brand is repositioned as the destination for women: ‘Women First’. It wants its audience to be inspired by strong and outspoken women.
The future of the Net5 brand is reshaped by clearly positioning Net5 as the Dutch women first television channel. Through the strong visual connection to LINDA, a multi-media platform is established for television, online, social and print. Net5 has become a modern, contemporary brand, with a playful, yet self-confident identity that is ready to take on the future.
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