Your Guilty Pleasure
SBS Belgium | VIJF

Spicing up a women's entertainment brand in Belgium

VIJF offers a daily dose of fun content and a sense of ''guilty pleasure'' to women in Belgium. The redesign has been initiated to express the fun and naughty side of the brand in the visual identity. The aim was to give the channel a push in a highly competitive market.

Visual Strategy
Identity Design
On-Air Design
Multi-Channel Design
Collateral Design

A brand design that constantly evolves

The naughtiness and excitement of the brand is brought to life through a distinct typography, hot pink as powerful brand colour and the combination of duotones.

''The interplay of colour and elements continuously surprises the viewer''

VIJF connects. VIJF relaxes.
VIJF offers me time.

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