VIJF offers a daily dose of fun content and a sense of ''guilty pleasure'' to women in Belgium. The redesign has been initiated to express the fun and naughty side of the brand in the visual identity. The aim was to give the channel a push in a highly competitive market.
The naughtiness and excitement of the brand is brought to life through a distinct typography, hot pink as powerful brand colour and the combination of duotones.
We would love to share our insights with you.
contact us: firstname.lastname@example.org