Strategy / Brand Design / Digital

Where music is loud

Creative services:
Logo Design
Brand Design
Digital Design
Design System

Developing the new digital-only radio station

With 'Willy' making the cross over from FM to digital audio platform, we created the look & feel focusing on men and real guitar music. The new design has a firm attitude that resonates rock music without being too grungy or retro, getting Willy ready to connect with males in Flanders.

Willy Radio iPad website
Willy Radio Noel Gallagher
Amplifying music

We added depth, texture and a burst of colour with a spray overlay. Willy’s style consist out of 5 colours. Black, white, light blue, orange and pink. This allows Willy to use a wide variety of imagery and very quickly build it into a consistent brand style.

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