With 'Willy' making the cross over from FM to digital audio platform, we created the look & feel focusing on men and real guitar music. The new design has a firm attitude that resonates rock music without being too grungy or retro, getting Willy ready to connect with males in Flanders.
We added depth, texture and a burst of colour with a spray overlay. Willy’s style consist out of 5 colours. Black, white, light blue, orange and pink. This allows Willy to use a wide variety of imagery and very quickly build it into a consistent brand style.