Developing the new digital-only radio station

Ambition

Being the most inspiring, innovative audio company in Flanders. A trendsetter, making the cross over from FM to digital audio platform.

Create

Develop a contemporary and unique visual identity for online and offline purposes. Expressing freedom and energy!

Result

CapeRock created the look & feel of the radio channel focusing on men and real guitar music. The new design has a firm attitude that resonates rock music without being too grungy or retro. Getting Willy ready to connect with males in Flanders.

We worked on
Visual Strategy
 Identity Design
 Multi-Channel Design
 Concept Development
Some people like music, some love it.

And for some, music is a part of their lives. CapeRock makes a route inspired by those who have been shaped by the music they love. Willy plays renowned classics from modern day right back to the golden age of rock and roll.

Willy Radio Print Ad
Willy Radio App
Willy Radio iPad website

"Where music is loud"

Willy Radio Noel Gallagher
Amplifying music

CapeRock added depth, texture and a burst of colour with a spray overlay. Willy’s style consist out of 5 colours. Black, white, light blue, orange and pink. This allows Willy to use a wide variety of imagery and very quickly build it into a consistent brand style.

Spray & colour

CapeRock added depth, texture and a burst of colour with a spray overlay. Willy’s style consist out of 5 colours. Black, white, light blue, orange and pink. This allows Willy to use a wide variety of imagery and very quickly build it into a consistent brand style.

To support and highlight Willy’s typography, CapeRock created hand drawn underlines, circles and dashes. This shows a personal element from the brand and ads energy.

Willy uses three typefaces. ‘Gopher’ primarily as header in its ‘Heavy’ weight. This typeface is clear and bold yet full of character and with a slight touch of nostalgia. ‘Rift’ is being used as subheader and ‘Muli’ for the body text.

Willy Radio Typography
Willy Radio Black Keys

Do you want to know more about this case?

We would love to share our insights with you.

Please call us: +31 (0)20 84 64 832
or e-mail us: info@caperock.tv

Recent work