The visual as well as conceptual meaning of the streams is used to build the program identity and the logo. For online use and smaller areas we created compact versions of the logo, the ZDF h+ and h+.
ZDF heute+ uses bold and simple graphics to clarify the world. Graphics and icons are combined with textured backgrounds or videos.
The supportive visual property is the pointer box. It literally points out what is important and fills the data box with data. It is a flexible property that can pop up anywhere on the screen to support the information flow of the item to provide context and clarity.
The graphics are optimised for digital usage with bigger type-sizes and lay-outs that are designed for mobile viewing. Different sorts of boxes filled with data are used to create headlines, point information and make comparisons to optimally inform the audience.
The music we created has a digital feel and the compliments the design in its boldness and simpleness.
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