The colour of science

Deutsche Welle | Brand Identity

Inspired by


International science program Tomorrow Today broadcast by German public broadcaster DW shows how the world works and changes based on the latest scientific insights. We created the new design, music and on-air graphics.

Deutsche Welle (DW) is Germany's international broadcaster known for providing impartial news and information to a global audience, encouraging active citizenship and informed participation in social debates.


Brand Identity

Digital Development

Motion Design

Program Design

Sonic Branding

The colors

of science

The design sheds a new light on science, reflecting a modern conception of science: a force that enables us to develop and renew ourselves, creating a world that is more refined and colorful.

161 countries,

9 languages

The on-air graphic system is produced in 9 languages, including Hindi and Arabic.

The sound of curiosity

The colorful visuals are supported by music that expresses the sound of fascination and curiosity.