Engaging Identity Topsport Amsterdam | CapeRock

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Case Title

Creating an engaging dynamic identity with sports at the heart of the brand

Topsport Amsterdam focusses on growing top sport in Amsterdam. To help them achieve this ambition we have developed a new visual identity that is in line with their strategy, goals and passion.

Visual Strategy

Identity Design

Multi-Channel Design

Collateral Design



Topsport Amsterdam WEARETA

We offer a stage

In Amsterdam

To Top Sports

A brand identity that resonates top sport in Amsterdam

The new identity is based on the brand values: Pride, Top sport and Amsterdam. Through a new interpretation of the Saint Andrew's Crosses these brand values have been translated into the new brand mark of Topsport Amsterdam. This brand mark puts top sport at the heart of their brand.

Topsport Amsterdam Backdrop

Topsport Amsterdam Swimming

Topsport Amsterdam Running

Topsport Amsterdam Baseball

"We are extremely proud. Proud on the result we achieved together and the way we’ve been working together. CapeRock understood very well what we were looking for. And they managed to express this in a very creative way. The new identity resonates the pride that we create and it shows exactly what we stand for: top sport at the heart of Amsterdam.”

Frank Thewessem, Managing Director at Topsport Amsterdam

Topsport Amsterdam Notebook

Topsport Amsterdam Patch

Topsport Amsterdam Champignons Train

Topsport Amsterdam Collateral Design

Topsport Amsterdam Business Card

Topsport Amsterdam Meeting Room

Topsport Amsterdam Website

Topsport Amsterdam Instagram

Topsport Amsterdam Books

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