Topsport Amsterdam focusses on growing top sport in Amsterdam. To help them achieve this ambition we have developed a new visual identity that is in line with their strategy, goals and passion.
The new identity is based on the brand values: Pride, Top sport and Amsterdam. Through a new interpretation of the Saint Andrew's Crosses these brand values have been translated into the new brand mark of Topsport Amsterdam. This brand mark puts top sport at the heart of their brand.