Top sport city

Topsport Amsterdam | Brand Identity

The best

of the best

Topsport Amsterdam focusses on growing top sport in Amsterdam. To help them achieve this ambition we have developed a new visual identity that is in line with their strategy, goals and passion.


Brand identity

Brand strategy


Digital development

Motion design

Social media design

A new mark

The new identity is based on the brand values: Pride, Top sport and Amsterdam. Through a new interpretation of the Saint Andrew's Crosses these brand values have been translated into the new brand mark of Topsport Amsterdam. This brand mark puts top sport at the heart of their brand.

"We are extremely proud. Proud on the result we achieved together and the way we’ve been working together. CapeRock understood very well what we were looking for. And they managed to express this in a very creative way. The new identity resonates the pride that we create and it shows exactly what we stand for: top sport at the heart of Amsterdam."

Frank Thewessem, Managing Director at Topsport Amsterdam