Case Title

Creating an engaging dynamic identity with sports at the heart of the brand

Topsport Amsterdam focusses on growing top sport in Amsterdam. To help them achieve this ambition we have developed a new visual identity that is in line with their strategy, goals and passion.

Visual Strategy
Identity Design
Multi-Channel Design
Collateral Design
Topsport Amsterdam WEARETA

We offer a stage

In Amsterdam

To Top Sports

A brand identity that resonates top sport in Amsterdam

The new identity is based on the brand values: Pride, Top sport and Amsterdam. Through a new interpretation of the Saint Andrew's Crosses these brand values have been translated into the new brand mark of Topsport Amsterdam. This brand mark puts top sport at the heart of their brand.

Topsport Amsterdam Logo
Topsport Amsterdam Backdrop
Topsport Amsterdam Swimming
Topsport Amsterdam Running
Topsport Amsterdam Baseball

"We are extremely proud. Proud on the result we achieved together and the way we’ve been working together. CapeRock understood very well what we were looking for. And they managed to express this in a very creative way. The new identity resonates the pride that we create and it shows exactly what we stand for: top sport at the heart of Amsterdam.”

Frank Thewessem, Managing Director at Topsport Amsterdam

Topsport Amsterdam Notebook
Topsport Amsterdam Patch
Topsport Amsterdam Champignons Train
Topsport Amsterdam Collateral Design
Topsport Amsterdam Business Card
Topsport Amsterdam Meeting Room
Topsport Amsterdam Website
Topsport Amsterdam Instagram
Topsport Amsterdam Books

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