Design of an international family brand for Deutsche Welle’s Eco program
Deutsche Welle’s environment program Eco features subjects such as sustainability, technology and social change. The program started as Eco@Africa but as the program expands to cover additional regions such as India, Latin America and Asia, it has outgrown its initial branding. We developed a dynamic design toolkit to transform the program into an international brand.
The Three Pillars
To capture the energy of change we designed individual bits derived from the logo that act together and flow with the motion. The amended logo with its round shapes, complimented by the slab serif font, gives the program a playful touch.
The Drivers of Change
The circular forms derived from the logo express the energy of change and are easy to apply to all content.
Eco is human, vibrant and optimistic and motivates people from all across the world to take action.
We created the new design and music to reflect the optimistic and energetic character of the show.