New music

NPO 3FM | Brand Identity

We want

more

NPO 3FM is the iconic Dutch public radio channel aimed at a younger audience. The vast majority of the songs played on-air are rock, alternative, indie and pop.

To enhance the channel's appeal, we implemented a fresh logo, color scheme, and typography. Paired with a range of animated symbols and various social media designs, the brand evolved into a renewed identity.

Services

Logo Design

Digital Design

Motion Graphics

Social Media Design

Design System

Visual Radio Design

Let the music

do the talking

The new logo expresses the voice of the channel with a bold and radiant 3.

The design language is active and bursting with energy. The animated shapes mimic the beats and rhythm of the music.

Made for social

We captured the brand in a toolkit that layers the graphics and type with photography in myriad ways.