There's only one

NPO Radio 2 | Brand Identity

Only the

best music

NPO Radio 2 is one of the most populair Dutch radio stations. The channel plays today’s hits that still matter tomorrow. NPO Radio 2 is the place for the latest music and the best artists. In their words: It really is the music that counts.


Digital Design

Motion Graphics

Social Media Design

Print Design

Design System

Real people

Real music

To capture the realness of the channel we modified the original diamond shape to give it a rough edge. Its handmade feel represents the craft of the live performance. The diamond shape frames artists on stage and puts them at the heart of the brand.

Framed for social

The typeface adds a soft touch to the bold layouts. The slogan is set in a loose way to represent the relaxed manner of the DJs talking on-air.