NPO Radio 2 is one of the biggest Dutch radio stations. The channel plays today’s hits that still matter tomorrow. Its playlist shows the most variation of all the radio stations in the Netherlands. It really is the music that counts.
To capture the realness of the channel we modified the original diamond shape to give it a rough edge. Its handmade feel represents the craft of the live performance. The diamond shape frames artists on stage and puts them at the heart of the brand.
The typeface adds a soft touch to the bold layouts. The slogan is set in a loose way to represent the relaxed manner of the DJs talking on-air.