More than you think

Tele 5 | Brand Identity

To be or not

to B-movies

TELE 5 is a German television channel that primarily broadcasts classic American films, (science fiction) series, anime and entertainment content, geared towards a more specialised and niche audience, particularly those who have an affinity for cult movies and classic television series.


Logo refresh

Brand design


Broadcast design

Motion graphics

Toolkit automation

Sound & music


the scene

From sci-fi to drama, from western to classic Hollywood and everything in-between. Our idents take you from place to place in an unexpected way that fits the channels promise ‘more than you think’.


the logo

Tele5 is the German free to air movies and series channel showing thousands of films a year, in many genres and styles. It previous design felt outdated and lacked the punch to cut trough today’s saturated marketplace.