The logo consists of four letters, showing depth in four layers with four tints of colours. All the generic and theme shapes that we designed are based on these four layers.
ZDF mima presents the news in different categories. For each category we created a unique shape with four color tints and with four layers that move in their unique way.
By showing footage within each layer, the logo and shapes can function as a window to the world of news and information.
The on-air graphics take the viewer through the layers of headers into the studio where virtual becomes reality. The graphics become a part of the studio by moving through layers on the LED screens. The constant movement reflects the continuously moving news.
The motion design we created is supported by a sound logo for the program, sound effects and a unique jingle for each theme. The music enhances the feeling of urgency in a very ‘classic’ dramatic orchestral composition, combined with electronic elements. This results in a modern sound that refers to news in a contemporary way, where the old blends well with the new.
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