Wake up informed

ZDF-Morgenmagazin | Brand Identity

The morning

news show

ZDF Moma offers the German people the news of the day and in-depth reports and discussions from politics, business, sport and culture. The news show is watched by 4 million viewers per day and is broadcasted since 1992.


Brand Identity

Program Design

Motion Design

Experience Design

Brand Strategy

Rise and


The redesign of ZDF Morgenmagazin focuses on the sunrise as a visual highlight of the dawn of a new day.

Screens and

studio together

Logo, typography, shapes, colours and motion design work together with the studio elements to create a pleasant early morning atmosphere to start your day with this news show. The "o” in moma shows the shape of a rising sun.

The design navigates the viewer into the different news items that are presented and played on the various screens and monitors in the studio.


design system

The package includes a new logo design, on-air package and studio graphics, and gives the morning news program a fresh new look, making it ready for the future.